Wednesday, 27 April 2016

The increase in hardware and content has been significant in recent years. Discuss the effects this has had in institutions and audiences

Hardware; (Technologically Converged devices – Henry Jenkins – Passive audience to active audience and spectatorial to participatory audience.)
Ø  Phones
Ø  Tablets
Effects on intuitions
Positives
Ø  Speeds up process of production
Ø  Connects journalists from around the world in real time
Distribution
Ø  Worldwide distribution (Citizen journalism – Click bait, SEO)
Ø  Especially USA and Australia – special editions for each site, opening offices in those countries
Ø  Easier interaction with audience (more engagement)
Ø  Produce different types of content (Video, audio)

Negatives
Ø  Steep decline in print sales (50% in 30yrs)
Ø  Content is free online (little income)
Ø  Ad blockers reduce amount of income (point to where it becomes a risk)
Ø  Income is significantly less
Effects on audiences
Positives
Ø  Ease of access
Ø  Constant updates on content
Ø  Access to a range content
Ø  Engaging with the institutions (have your say)

Negatives
Ø  Content
More publishing may cause loss in quality for quantity
Ø  Loss in professionalism (Citizen journalism)
Ø  Risk of dependency in ad-revenue
Ø  Institutions risk losing audiences else where
Ø  Lack of brand loyalty

No comments:

Post a Comment